Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about using pastel colours in web design.
What are the important do’s and don’ts when using pastel colours in web design?
There are a number of important do’s and don’ts to bear in mind when using pastel colours in web design. These include:
Do choose the right colour combinations
Choosing the right colour combinations for any website is an important consideration. Generally speaking, three colours will be chosen for a website creating a background colour, a secondary colour, and an accent or tertiary colour, that will be used to draw attention. When considering pastel colours, you will have the option to use:
- three different pastel colours
- one pastel colour with two standard colours
- two pastel colours with a standard colour
This will depend on your preferences. This colour combination will be tied to your brand imagery so it’s important to choose colours that will have the right effect and the right impact for your website. You need to make sure that these colours combined together create something that is powerful, visually effective, and visually interesting.
Don’t forget to create contrast
Contrast is an essential part of a designers toolbox especially when it comes to web design. By creating visual contrast on the page, you can create pockets of visual interest that will be sure to grab attention, generate interest and intrigue your website customers and potential customers or clients. Pastel colours can be just as effective for generating contrast on screen. However, it is essential that you choose the right shades and tones of pastel colours to create something that really stands out, instead of something that may appear to be bland or plain. You can also consider using a pastel background colour, and allowing the tertiary or accent colour to be a bolder, brighter shade to create contrast against the pastel background.
Do support company branding
When choosing the colour scheme for your company website, the company branding is essential to consider. This is because the right company branding can help to establish your company as professional, trustworthy and genuine. All of which can allow your brand to grow, and reach an increasing number of potential customers or clients. Pastel colours on your website can allow you to achieve this result, and promote your company branding, but only if you make the right color choices. If your logo or real world store uses a particular colour scheme, it can be important to translate this to the website, which may limit your options of pastel colours.
For more information or for professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.