The importance of size in web design

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Balancing design and practicality should be the central focus of any website. Stunning visuals and thoughtful practical choices, including layout, navigation and design are the basis of any effective website. This includes choosing the right sizes for each element. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we work with companies and businesses across the North West region, including Southport and Wigan to deliver high quality, effective and practical web design solutions. As a result, we have produced this guide to the importance of size in web design.

The importance of size in web design

Size is essential when you consider web design.

For one, your website needs to look stylish, and well planned. Text that is too hard to read, or images that are too big to see do not give potential customers and website browsers this impression.

At the same time, size is one of the biggest indicators of importance in web design. A larger title for example, will be more prominent, and attract more attention than a smaller one. So you need to also consider size in relevance to hierarchy.

And finally, in terms of responsive design, you will find that the sizing and positioning of elements is even more important for a mobile device.

So, when planning your website design, you should focus on the size of these three features:

  • the text
  • the images
  • the links

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The importance of size in web design: the text

Text sizes across your website will vary. And that is perfectly acceptable. However, you should bear in mind:

  • the largest titles will be viewed as the most important, even if they aren’t. So make sure you pick the right size for different headers in order of importance
  • the writing needs to be legible on devices with different screen sizes, so don’t make it too small or too big
  • the spacing around the text needs to increase on a mobile device
  • For a dark background, you should make your text larger so it is easier to read

The importance of size in web design: the images

The images on your website need to be optimised to respond to different screen sizes, and load properly. Images that are too large won’t help present a professional website, and can also clog up the loading speed. Which creates a more negative user experience, and consequently, less sales and conversions.

The importance of size in web design: the links

Finally, when it comes to size, we should also talk about links. Links in text, link boxes or images, link icons, and links in the navigation bar are all critical for your website and company to succeed online. But, they need to be the right size for the screen. This is more applicable to mobile web design, where standard links can simply be too small for consumers and potential customers to click on accurately. And this becomes a frustrating and irritating experience, which results in a higher bounce rate. As a result, you should experiment with the size of your buttons, and choose the right option for all screen sizes.

For more information or advice, get in touch with the professionals today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.