When designing a website to sell your products, one of the most important features of any page will be the imagery. But this is especially true for the product pages themselves. So whatever you sell, whether it’s cars, dishwashers or trainers, you will need to include high quality, professional images of your products. And each product page will need to be well arranged and designed so that these images capture attention. But what are the image design options for product pages? And how can you make the right choice? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts, and we provide high quality, effective, web design solutions for a range of local companies and businesses across Manchester, and the surrounding area. This includes Blackburn and Stockport. As a result, we have produced this guide to everything you should know about image design for product pages.
Image design options for product pages
So, how should you design your images to really allow your product pages to be successful? Well, there are a number of things you can do, including:
- using sliding product images
- using a grid layout for product images
- using 360 product images
Using sliding product images
For any product page, the images should be the most noticeable feature, right at the top of the page. For sliding images, the element is usually positioned to the top left hand side, with the associated text on the right. This can be a good design choice, as the users eye is first drawn to the image, and the buttons to control which image they view. This interactivity adds more interest for the user, and it also provides an opportunity to see a range of different product images, that should also show off the product from a range of angles.
Using a grid layout for product images
Using multiple images on show, all at once, in a grid layout can be a good way to capture the attention of the audience. In this design, the images should enlarge when clicked on so that users have the opportunity to view the product in more detail. This can help potential customers make a more informed decision about your product, and even increase your sales. Why not position your grid across the top of the page, with the associated text underneath, to create a more visual and intriguing product page, that doesn’t follow the norm?
Using 360 product images
You can cut out the need for multiple images with just one 360 image. This is an image that can be rotated by the user to see the product from every angle imaginable. You’ll probably have to work with a professional photography or digital media team to achieve this effectively, but it is definitely worth the investment. Images that are fully interactive and immersive, like 360 images, are more likely to draw attention than any still image, and are more likely to appeal to your potential customers. This can lead to an increase in sales.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.