Important considerations for above the fold call to action buttons

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. And we work with companies and clients around Manchester, and the surrounding region, including Wigan and Southport, to provide stunning and effective web design solutions. As a result, we have produced this guide to everything you should know about the design considerations for above the fold call to action buttons.

What are the important considerations for above the fold call to action buttons?

When designing call to action buttons for the above the fold content, there are a number of things you should consider. These include:

  • Cohesive design
  • Contrast
  • Language

Cohesive design for above the fold call to action buttons

When designing call to action buttons for the above the fold content it is important that you consider the above the fold design as a whole. The content above the fold is what will first load when your website uses or potential customers or clients land on your website. And it is essential that this design attracts attention and piques the interest of your website users. As part of this your call to action button should be designed in line with the overall content above the fold, choosing to fit the call to action button within the imagery itself for a stylish eye-catching result. This is also essential for minimalist design which is something that is becoming more popular across websites in a range of industries. Including a call to action button as part of your above the fold content in this way differs from previous web design options, which involved positioning the call to action button clearly on top of the existing content instead.

Contrast is key for call to action buttons above the fold

While you want your call to action button to look like part of your above the fold content in general, this also needs to contrast from it and stand out so that it can grab attention instantly, and direct users to the next stage of the purchasing or signing up process. Choosing a complimentary but contrasting colour can be beneficial for this. For example you could choose to use a different shade of the background or similar colour to create contrast, or you could choose the accent colour for the overall web design for the call to action button.

Choosing the right language for above the fold call to action buttons

The language you use on your above the fold call to action button can be essential for securing click-throughs and increasing your sales and sign ups. You should consider using language that is positive and motivating as well as including an element of time to invoke action immediately.

For more information or professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.