Increasing minimalism above the fold

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design and web marketing experts. We provide stunning web design solutions for companies and businesses across Manchester, and the North West, including Southport and Wigan. As a result, we have produced this guide to everything you should know about increasing minimalism above the fold.

How is minimalism above the fold currently increasing?

Over the past two years, minimalism in web design has become incredibly popular. This is a design technique that can bring a range of advantages to both the website user, or the potential customer or client, as well as to your company branding. But this year, it seems that this minimalism will be increasing. So what does this mean in practice? Well, there are a number of different and effective methods that many businesses are using to cut down on content above the fold. These include:

  • Reducing the size of navigation bars, headers and logos- For websites with static navigation bars, header content and company logos found at the very top of the above the fold content, an effective option can be to make this content smaller, so that it takes up less visual space on the screen. This reduction in size will need to be responsive, so that users on all kinds of mobile devices can still use the navigation links and buttons, and can still read the content easily.
  • Using outline font and buttons- instead of having typography above the fold that is solid, and takes up a lot of visual space, some companies are changing this to simple and understated outline font. This allows the background content to be visible through the lettering, and really provides an ultimate minimalist feel. The same technique can be applied very effectively to call to action buttons, although this does make them less instantly visible. Some companies have been opting to reposition the call to action button completely, to the first part of the content below the fold. Time will tell how effective this strategy is, but it does ensure that the above the fold visuals are much more immersive.

What are the advantages of increasing minimalism above the fold?

There are a number of advantages to minimizing the above the fold content even further. These advantages include:

  • Creating instant intrigue and interest- the above the fold visual content is perfect for grabbing the attention and interest of your potential customers or clients. Especially if this content is visual. By increasing the space that this content takes up, and reducing any other visual distractions, you can be sure to generate interest and intrigue immediately. And this can be crucial for keeping attention focused on your website, and ultimately increasing sales and sign ups.
  • More space- by reducing the other elements in the above the fold area, you will have more space to be able to make a statement, and really establish your company branding right from the start.

For more information or advice, get in touch with the experts today, here at Pumpkin Web Design Manchester.