From the above the fold content, to the navigation bar and the call to action buttons, each feature of your website needs to work cohesively with the others, to help create a functioning, and visually stunning, website. A key part of this is creating a website that acts in a way that your users expect. This means that links to different pages will deliver users to the right page, while adding something to the basket, will change the shopping cart icon. These are all aspects of interactive web design. And when this goes wrong, your users will quickly become frustrated. So, what are the biggest mistakes to avoid? And what can you do to stay on the right track? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with companies in a range of industries, across Manchester and the surrounding region, including Wigan and Southport, to deliver high quality web design solutions that really get results. As a result, we have produced this guide to interactive web design mistakes that frustrate your audience.
Interactive web design mistakes that frustrate your audience
There are several web design mistakes that can be irritating or annoying for your users, including image placement issues and text size. But these are usually just visual design problems that your users can overlook. One thing they cannot overlook though, are issues with the interactive design. When users spend time and energy reading and interacting with your website, they expect to make progress. So, interactive web design mistakes, could lead to your company losing out on sales and sign ups. To avoid this fate, here are a list of interactive web design mistakes you should avoid:
- Misleading links
- Cramming the navigation bar
- Over-complicating forms
One of the worst thing any company or business can do in terms of interactive web design, is create links that don’t quite go where the user thinks they will. This is dishonest, and slightly unethical, and when your website users realise they haven’t landed on the right page, they will probably just bounce and visit the website of your next competitor. As a result, you should always make sure that your users know where the link is taking them, through the language and text you use.
Cramming the navigation bar
The more options you provide for someone, the harder it becomes to make a choice. This is what happens to website users when they come to a navigation bar that is laden with options. As a result, you should think about simplifying your navigation bar and making sure you use enough whitespace to separate links from one another. This will make it easier for your users, leading to a more positive user experience.
Forms are one part of your website that you really want users to fill in. It usually means they are booking a service, signing up to your mailing list or even purchasing a product. But too many companies make forms over long and complicated. For help creating forms that are user friendly, check out our guide.
For more information about professional web design, or for professional web design support, get in touch with us here at Pumpkin Web Design Manchester, today.