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Is purple a good choice for your web design?

At the end of last year, purple was a big hit with a range of websites. And the same is still true today. But is purple a good choice for your web design? Well, purple is a complex colour that covers a broad spectrum of shades and colour depth. And this makes it a very useful colour for web designers to choose, for a variety of reasons. However, it can also be a dark colour that can have a negative effect on readability and style. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies in a range of sectors across the North West, including those in Blackburn and Chorley, to provide top quality, effective web design solutions. As a result, we have produced these tips for using purple effectively across your website.

Is purple a good choice for your web design?

Purple can be a fantastic choice for any company or website, regardless of style. However, the effectiveness of the colour, and subsequently the web design as a whole, comes down to a range of factors, including:

  • The overall colour scheme
  • the shade of purple
  • The purpose of purple colours in web design

The overall colour scheme

Purple is a colour that can be used effectively across your website, as long as it is a key part of your overall colour scheme. It’s important that the purple compliments the other colours you use, or that it creates enough contrast to really make a visual feature. Either way, purple shades can be used to match:

  • lime green and mint green
  • grey
  • bronze
  • orange and yellows

The shade of purple

Different shades of purple can be used to create different visual effects across your web design. And some shades of purple will be more suited to some companies than others. For example, darker, rich purples can bring elegance and sophistication to those kinds of brands, while lilacs and other purples can be more fun and quirky. Whichever shade you choose, make sure that it matches the impression your company wants to make.

The purpose of the purple

Using purple as part of your web design is very effective. As long as the purple has a purpose. Some common aims for using purple include:

  • Attracting attention to a feature- using a purple border or box around content or images can help to make it stand out from the rest of the page. If this is also used for other features, like secondary navigation drop downs, or links, this could become your tertiary colour.
  • Background colour– more recently, websites have been experimenting with deep dark purples as background colours. This creates a rich and stylish option that can work well with a brighter contrasting colour. But paler purples and even water-colour purples can be a very effective background option.

For more information or advice, get in touch with the experts today, here at Pumpkin Web Design Manchester.