Is there a most important website page?

web design manchester

When designing your website it is easy to give one page, or a certain group of pages more attention than the others. But are you directing your attention in the right way? Or could you be losing customers with poorly designed but important website pages? Well, the simple answer is that every website page is important, and you should be applying the same visual and functional standards across the board. But there are certain pages that you should pay additional attention to. So, Is there a most important website page? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. And this is our guide to everything you should know about the most important pages in web design.

Which website pages generally receive the most design attention?

In general, some website pages tend to get more design attention, and more visual effort than others. These include:

  • The home page- naturally, the home page generally attracts the most attention. This is because it is frequently the page that website visitors will land on when following a link from your social media, a direct link via email, or when searching for your company on social media. As a result, this page is generally considered as the one that can have the most influence over future user behaviour, i.e, whether or not they leave your website, or go on to make a purchase or sign up.
  • The landing page- if you’re creating a particular landing page, maybe a location specific home page, or a first loading page with details of an offer, this will need to be designed above user expectations. Sometimes these pages are known as squeeze pages and they can have a direct influence on the potential customer/website user bounce rate.
  • The product/services page- if you are selling products or offering services, it makes sense to design these pages with additional attention. After all, your potential customers need to have a positive browsing experience to be persuaded to part with their cash, and put their trust in your company.

Is every page equal?

However, just because it is common for some website pages to be paid more design attention than others, this doesn’t mean it is necessarily the right decision. There are a number of reasons why each page should be treated equally, and these include:

  • Positive SEO can lead to any page- if you are using keywords and optimizing each page correctly, then in theory your website visitors could land on any page of your website first. Whether this is the home page, the about us page, or a blog post. And for this reason, every single page should be equally well designed for a positive UX.
  • User behaviour- your users can be put off the browsing experience, or change their mind at any point on your website. Just because you have a well designed home page doesn’t mean that the users impression of your company wont change, when they land on a confusing or poorly functioning page. In fact, this can lead to an increased bounce rate.

So, is there a most important website page?

Ultimately, each page on your website should be designed thoroughly and thoughtfully with the user flow, and user browsing journey in mind. It makes sense to ensure the home or landing page is well designed, but this shouldn’t be tot he detriment of the rest of your website.

For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.