Creating a website that stands out from the crowd, and shows the world some key details about your company is not as hard as you think. From the colour combinations, to the imagery and the typography, grabbing the attention of your users is one of the easy parts. But keeping that attention, and turning the initial interest into motivation to actually commit to purchasing, or signing up, is not so straightforward. The landing page is the page that the majority of your website visitors will land on first. So this page is key to helping your potential customers find what they want, and fast. That’s why keeping their attention while they scroll, is essential for success. And while optimizing the above the fold content for maximum user interest is important, retaining that attention is jut as vital, and often overlooked. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across the North West, including Wigan and Southport, to provide effective web design solutions that can help businesses grow. As a result, we have produced these landing page tips for retaining user attention.
Landing page tips for retaining user attention
To really keep hold of your users attention, you will need to consider:
- Typography for subtitles
- Making content visual
- Removing clutter
- colour choices
Typography for subtitles
Most of your website users will be skim reading your content, or just scrolling through looking for the information they need. This means that your subtitles really need to stand out, be visual. Using typography effectively for your subtitles can be a good option, as this can help draw attention, so that your audience can find what they want, fast.
Making content visual
As your website users and potential customers will be scrolling for particular content, you should consider cutting down the amount of text, and using more descriptive imagery instead. This can be key for directing attention to different points on the page, and to keep users scrolling for longer. Incorporating key points of text as part of an image, or as an image overlay can work well, if you really want your users to read the content.
Too many options and elements on the screen at any one time can be overwhelming for your website users, who will most likely just leave to find a different website, instead of persevering. So to maintain the attention of your potential customers, you should consider cutting down on the amount of unnecessary features, and focusing on the important things.
One of the easiest ways to maintain attention is with the right use of colour. Even subtle changes in colour, as the user scrolls down the page, can be enough to keep the human eye moving, and your website user interested. This is because colour changes create an area of contrast, with other surrounding features.
For more information about professional web design, get in touch with the experts today, here at Pumpkin Web Design Manchester. Manchester’s leading web design experts.