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Best ways to use illustration in web design

web design manchester

Visual imagery in web design is a must. This is what will grab the attention of your users, and it can also help you form a connection with potential customers. But visual imagery can include a lot of different styles of visuals, including professional photographs, video content and animation. Illustration is another option, that could bring a range of benefits to your website. But why should you choose illustrated content? And how can you use illustrated pieces in your web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we work with companies and businesses across the North West region, including Southport and Wigan to deliver high quality, effective and practical web design solutions. As a result, we have produced this guide to the best ways to use illustration in web design.

Why should you choose illustrated visual features?

So, first of all, why should you choose illustration? Well, illustrated features can bring a range of advantages, including:

  • being unique to your website- illustration will never look exactly the same between different website, even in a similar style. This means that you can express your brand identity, and bring something totally unique to your website.
  • company persona- as illustration styles vary, you can choose a style that complements your company persona, and show off your brand personality. This is much more effective than plain photography can be.

Best ways to use illustration in web design

If you think illustration could help your website, how can you put it to good use? Well, there are a range of ways to use illustration across your website, including:

  • illustrated hero content-Hero content needs to really grab the attention of your website users and pique their interest in your company, and what you have to offer. Illustrated content can do just that, as it offers something completely different to the photography or video content your website users are used to encountering on other websites.
  • illustrated icons- icons are used across websites to replace words for popular or repeated things, such as a phone symbol to indicate the phone number, or a map to highlight the address details.  Icons need to be able to save space on the screen, but also fit in with your branding, and be recognizable to your audience. For this reason, stock icons are very popular. But illustrating your own icons can give your website a touch of individuality and detail that your competitors might be lacking.
  • visual features- images are often used throughout a website to create visual features and focal points that can attract attention and keep your users scrolling through your content. Using illustrated images is a great way to do this, as they are more visually interesting. Illustrations also allow you to break down instructions of complex explanations with detailed imagery, and even annotations. This means they can serve a practical purpose, as well as a stylistic one.

For more information or advice about professional web design, get in touch with the professionals today, here at Pumpkin Web Manchester.