Producing content for a voice search market

Voice search is a fascinating development for content marketers, web designers, and web marketers alike. And it should be something that your company is at least considering, when it comes to producing quality content. In fact, thanks to voice search, the way that websites are ranked on Google, and the criteria for hitting a position 0, are regularly being updated. But what does voice search mean for your web content? And how will your content need to change, to meet growing user demand? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing experts. And we work with companies around the region, from Manchester to Southport, to deliver stunning web design results, and continued web marketing solutions. Part of which involves creating original and informative content. As a result, we have produced this guide to producing content for a voice search market.

Voice search facts

Some people question the necessity of change, for a voice search market that isn’t quite in it’s prime yet. But here are some facts and statistics that might make you change your mind:

• 50% of all searches could be voice searches by 2020
• and 30% of all searches won’t even use a screen
• voice search has increased by 35x in the last 10 years
• 1 billion voice searches a made per month!

These figures are set to increase, as more and more people become accustomed to the idea, and practice of, voice search. As a result, companies and businesses need to stay on top of the latest developments in this trend, to make the most of the search results. This includes changing content production, to match the needs of voice searchers.

Producing content for a voice search market

Voice search is different to any other type of search, in that the language used by the searcher is much more natural. In fact, voice searchers are more likely to ask “How does Google Home compare to Amazon Alexa?” or “What are the differences between Google home and Amazon Alexa?” Instead of a typed search query which would read a little more like “compare voice based personal assistants”.

In this example there is also a second difference. One that is commonly demonstrated when comparing types of search queries. While the typed search is more of a demand or command, our spoken searches are often questions.

Both of these facts should alter the way that content is produced for voice search queries. As a result, your content should:

• use long tailed keywords
• use user questions

Long tailed keywords

People speak in whole sentences. Not the shortened words they have learnt to apply to searches. As a result, instead of aiming for short tailed keywords, you should be aiming to produce content that covers long tail keywords and uses more natural language. This will help your users find more relevant information, and will also help your company website to be more successful.

Use user questions

Because the user input tends to be in question form, you should consider using these questions to formulate your content. Plan to answer the question in detail, and even use the question itself as the header of title of the content.

For more information or advice about content marketing, web marketing, or professional web design, get in touch with the experts here at Pumpkin Web Design.