Evergreen or trending content for your website

Here at Pumpkin Web Design, we design stunning websites for a range of companies and clients across Preston and the surrounding area. But that’s only part of what we do. We also offer a high quality web marketing service. And this involves a lot of on-page and off-page work, to help your brand achieve digital success. From social media campaigns, to great content, we offer a diverse range of services to help your business grow and succeed. Content creation and marketing is an important part of this web marketing service. And to succeed, you need to balance evergreen content with trending content. But what is the difference? And how can both be used effectively? Well, this is our guide to evergreen or trending content for your website.

What is evergreen content?

Evergreen content is content that will last for the future. The content is relevant now, but it will still be relevant in years to come. This type of content can be incredibly valuable, as it can withstand the test of time, and still draw in organic traffic in the future. However, evergreen topics are incredibly competitive, which means that the content you produce for evergreen pieces will need to be able to withstand heavy competition.

What is trending content?

Trending content on the other hand, is content written about a subject that is very relevant for the current time frame. But might not be relevant at all in 6 months to 1 year. Trending content can pull in a lot of traffic at the time it is written. As long as your article or content is better than that produced by other companies. Releasing your trending content first, will only give you a traffic advantage for a few hours, before other companies jump on the trend too. Which means that your content needs to be more informative, and better quality than anything else offered. However, once the trend has passed, the traffic will dwindle off too.

Evergreen or trending content for your website

As you can see, both evergreen content and trending content are extremely beneficial for your company or business website. A company that only produces evergreen content, might never seem fully relevant, while a company that only produces trending content, will not have anything long lasting to say. Finding the balance between both types of content can help your company:

• present an authoritative image of a company that is up to date with all the latest industry news and updates. This can appeal to Google’s algorithms and help your company rise through the Search Engine Results Page (SERP), to a higher position. With 33% of traffic going to the number one spot on the SERP, this could be very beneficial.
• attract the most amount of traffic as possible, from a wider range of search terms. This can provide more opportunity for your company to make sales, or increase sign ups.
• present the most relevant information to meet a wider range of user needs. While some of your users will be searching for general ideas and terms (evergreen), others will be looking for content specifically related to a topic being discussed (trending). By providing a range of both content types, you can promote a more positive user experience, by meeting your users needs.

For more information or for tailored content marketing for your company, get in touch with the experts today, here at Pumpkin Web Design.