When it comes to creating a stunning website, there is one piece of the puzzle that is essential for success. This is the imagery. Using images on your website, and as part of your digital marketing, can have a huge influence on your success. But does this need to be professional imagery? And does image quality really matter? Well, here at Pumpkin Web Design, we are Preston’s leading web design, and web marketing experts. And we work with companies and businesses around Preston, and the North West,¬†from Manchester to Southport, to deliver stunning web solutions. As a result, we have produced this guide to the advantages of professional imagery for digital marketing.

Do you need professional imagery?

Do you really need to use professional imagery online? Well, the simple answer is that you get out, what you put in. And if you make the effort, and take the time to select high quality, professional images, you will have a better end product. And this will really influence the outcome of your digital efforts. In general, the better your images, the better the result.

Advantages of professional imagery for digital marketing

So is it worth it? What kind of results can you expect from using professional imagery? Well, there are a number of advantages, including:

  • increasing sales
  • persuasive web design
  • cohesive branding

Increasing sales

Imagery is one of the most influential and persuasive factors for consumers when it comes to selling products online. So if you improve the quality of your product images, your customers will be more likely to want to buy them. Images that are grainy, out of focus, or poorly shot don’t just make your website look bad. They reflect badly on your products too. Without knowing it, many of your customers will judge the quality of your products, based on the quality of the image you use. So make sure you shoot professional quality product images, every time. And you should see an increase in sales.

In addition, professional quality images of your products can breathe new life into your whole marketing strategy. You will have updated images to add to social media posts. And choosing just one item to focus on at a time, can really help you generate a lot of interest in your products and company.

Persuasive web design

An image can tell a thousand stories. So instead of choosing cheesy stock images, or just any old image, pay real attention to the quality of the image. This can help you produce a website that intrigues website visitors, and makes them want to know more. Which could be perfect for above the fold content on your landing page. This will also help persuade customers that your website is trustworthy, and reliable, and as a result, you could see more traffic, and more sales.

Cohesive branding

Another of the advantages of professional imagery for digital marketing is the cohesive branding. Branding for your company should be evident in everything that you do, and produce. In the real world, and online. By having a quality library of professional quality, genuine images, you can help to present a united front with your branding, on your website and on social media. This will help customers remember your company more readily.

For more information or for professional web marketing support, get in touch with the experts today, here at Pumpkin Web Design.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.