Logo placement in email newsletters

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. And we work with companies and clients around Manchester, and the surrounding region, including Wigan and¬†Southport, to provide stunning and effective web design solutions. As a result, we have produced this guide to everything you should know about logo placement for email newsletters.

What are the important considerations for logo placement for email newsletters?

There are a number of important considerations to take into account when considering where to place the logo in the your email newsletter. These include:

  • Centre positioning
  • Left alignment
  • Right alignment
  • Size of the logo

Centre positioning for logos in email newsletters

One of the popular options for displaying your logo in an email newsletter is to position this in a central position above the fold. This can be a very effective way to grab attention immediately, and build trust with your readers. This trust will be essential to identify your email as a professional email and not a scam, something that consumers are becoming increasingly aware of.

However, there are some drawbacks to positioning the logo centrally, and these include:

  • Occupying important space for product or service imagery- if you are emailing your potential customers to offer a sale or deal, or to advertise products or services, the centre of the above the fold content is the most effective placement for these.
  • Blocking text space- the centre of the newsletter is generally where the title or heading typography should be and a logo here could block this space.

Left alignment for logos in email newsletters

Another popular option is to left align the logo. This is a good way to leave the centre space free for important visual and text content. I addition, with the left align option the logo is sure to confirm the authenticity of the email, and secure the trust of your audience. If you opt for this left alignment you should consider the size of the logo to ensure that this fits with the overall visual design.

Right alignment for logos in email newsletters

Instead of left alignment, you could opt for a right alignment. Because this is on the opposite side of the screen when opened, the logo design can draw attention across the email content, which ensures that your potential customers or clients will pay attention to central content. This increased attention can help to increase click throughs to your website, which ultimately can boost sales or bookings.

Size of the logo for logos in email newsletters

As part of the logo positioning you should also consider the size of the logo. A smaller logo allows more space for the content of your email newsletter to make an impact, but this can be easy to overlook or miss. On the other hand, a larger logo can be sure to attract attention and occupy the visual space, but if this is too large it can occupy too much of the space and be visually overwhelming.

Another of the size considerations is responsive design. It is important that your logo size changes depending on the screen size so that this doesn’t block the rest of the content, or create a frustrating user experience.

For more information or professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.