For your website to really convince customers to sign up, or purchase your products, you need to consider the user experience. Website users who have a positive experience using your website, are more likely to be converted. So how can your web design help increase sales? And how can you balance this with the user requirements, to make sure that your website experiences the best possible results? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to positive UX design decisions.
UX design
So first of all, what is UX design? Well, UX design is web design that is intended to provide a positive user experience (UX). In fact, the user experience is actually at the centre of all design choices, instead of being an afterthought at the end. And this makes a big difference to a range of key areas and features of your web design.
Positive UX design decisions
So, what are the important, positive design decisions you can make to ensure that your website provides the best possible experience for your users? Well, there are several, and these include:
- Choosing the colour scheme- using colours that provide the right amount of contrast, for text to be easily read, is one of the first UX design decisions you should make. You should also opt for colour combinations that complement each other, otherwise your website can look chaotic and overwhelming.
- Choosing the typography- another important decision you will make early on, is the typography. Choose a style that suits your brand personality, but make sure this is easy to read. Especially on mobile devices. As simple as it sounds, you would be amazed at the amount of websites that neglect this simple step.
- Choosing the layout- something as simple as the layout of your website could be make or break for your web design, and your users. If your layout doesn’t support the natural user flow (i.e. the sequence of information that users expect) then this can lead to confusion, and an increased bounce rate.
- Choosing the navigation system- swipe out, hamburger or static, there are a variety of different options for your navigation bar. Choose the best option to suit your web design, and the requirements of your users. Take a look at what your competitors are doing to understand what your users expect, but find ways to then improve on this.
- Choosing visual content- while most of your users wont want to stare at a screen full of text, they also don’t want to see random images either. Choose imagery that supports your content, and also imagery that shows off your products or images. Make sure your imagery is professional and high quality, to give the best impression of your company, and meet user expectations.
For more information about web design and navigation, get in touch with the experts today, here at Pumpkin Web Design Manchester. Manchester’s leading web design experts.