With a new year, just a couple of days away, now is a great time to take a look at the future predictions for web design in 2022. Knowing about future predicted trends can help you make more informed decisions about your web design changes and developments in the upcoming year. From typography, to layout, different web design choices can make a big impact on the overall visual aesthetic of your website. But one of the most important features is the above the fold content. So what are the predicted trends for above the fold web content in 2022? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about the upcoming above the fold trends.
What is above the fold content?
Above the fold content is a term used to refer to all of the content visible on screen, before the website user scrolls down the page. This is the content that will be responsible for capturing attention and interest, keeping users on your website, and ultimately promoting sales or sign ups.
What are the predicted above the fold content trends for 2022?
For 2022, there are a number of predictions relating to this important piece of web content. These include:
- Full screen imagery- using an image to occupy the entire space above the fold has long been popular. for 2022, it is predicted that this will continue, especially in a style that incorporates the navigation bar, site title, and any typography, into the actual image itself. This can create a seamless, stunning visual effect that will really grab user attention.
- Simple colours- in 2022, it is predicted that for the above the fold content, any visual imagery or design pieces will use simple colours, combining different shades of the same colour, or using only two colours for the entire image. This can help create maximum impact, driving attention towards the typography or call to action button more effectively, without any visual distractions.
- Custom illustration- custom illustration used as above the fold content can be a fantastic way to set your company apart from the rest, and stamp your company branding on your website. This also allows you to blend simple colours (as discussed above) seamlessly with your web design and your company branding to create a striking, effective, visual result.
- Split screen above the fold content- for websites that want more complexity than just a single image space, split screen design can be the perfect creative solution. With a split screen design, you can create a piece of above the fold content that directs users attention to key visual and text based content. You can split the screen 50:50, or create an asymmetrical split.
For more information or professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.