If your website is designed to sell products online, then an effective product page, or series of pages, is crucial. The product page is where users will find out details about your products, read customer testimonials, and see further images of your product. It’s also usually the main way for users to add your product to their shopping cart, and checkout with your products. As a result this page needs to not only be functional and practical, but visually stunning attractive too. And the web design choices you make can have a big impact on your sales and profits. Unfortunately, too many companies neglect this and the web design mistakes here can be detrimental. So what are the most common product page web design mistakes? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts, and we provide high quality, effective, web design solutions for a range of local companies and businesses across Manchester, and the surrounding area. This includes Blackburn and Stockport. As a result, we have produced this guide to help you avoid the common web design mistakes when designing your product page(s).
What are the most common product page web design mistakes?
So, what are the biggest web design mistakes for product pages? Well, there are several including:
- Low quality images
- No zoom features
- Poor layout choices
Low quality images
When potential customers opt to use your product pages, they expect to be able to get a better look at the product they are wanting to buy. And this usually means looking at images or video content. But the quality of these visual features can make a big difference to the success rate of your page. Not using high quality images, or high resolution images, can not only make it more difficult for the customer to make a choice that’s right for them, but it also makes your website, and your company, appear unprofessional.
Lack of zoom features
One of the only interactive elements that users expect on an eCommerce site is the zoom function, to zoom into images of the products for sale. Websites that do not offer a way for users to enlarge the image quickly and easily, on all platforms, are missing the opportunity to impress their potential customers, and possibly missing out on more sales and sign ups.
Poor layout choices
Finally, poor layout choices for product pages can also be a big mistake. When users load your product page, there are certain pieces of content they expect to see, including:
- product images/video
- product description/details/specification
- client testimonials or reviewing system
- “add to basket” or “chekout” call to action buttons
But using all the right pieces of content wont necessarily lead to success. It is the layout of these features that is essential. Be sure to use your visual content at the top of the page, to attract initial attention, with the call to action buttons located next to, overlayed, or near this visual content.
For more information about effective web design, get in touch with the experts today, here at Pumpkin Web Design Manchester. We are Manchester’s leading web design experts.