Research and development for web design success

web design manchester

Planning the perfect web design involves a lot of in depth research. From checking up on the competitors, to understanding colours and psychology, there is a lot of data to use, and a lot of research to undertake. This then lends itself to development, so that we can produce top quality, effective websites, that meet user expectations. Here at Pumpkin Web Design Manchester, we are leading web design experts. And we work with customers and businesses across the region to provide innovative and stunning web design and web marketing solutions. This takes a lot of research and planning. As a result, we have produced this guide to research and development for web design success.

Web Design data and stats

As we spend an increasing amount of time on the web, the range of research into user behaviour and web design trends is also increasing. This means that there is a wealth of information for experts like us to draw on. This can influence our decisions regarding:

  • Call to action buttons – These are a key component to any website, as call to action buttons actively influence the user to click through. So whether it’s making a purchase, or signing up to your mailing list, the call to action button is incredibly influential. As a result, we use data and research to decide where to place these buttons, as the position or location can make a lot of difference. For example, over at Grow and Convert, they found that call to actions placed at the top of the article converted 300% better than those placed only at the bottom of the page.
  • Colour scheme – The company branding does influence the colour scheme in the majority of cases, as of course, your website is an extension of your physical prescence. However, for other colour choices, we make sure we take a look at the data to determine the decisions we make. Colour is extremely influential, and over at Creative Market, they say that:

 93% of website visitors report that visual factors are the most influential factor when it comes to buying a product.

  • Text- Everything about the text on the website is influenced by the latest web design data. This includes the font, the size and the location of the text. After all, scientists have conducted extensive eye tracking research and found that users spend the most time engaging with visual content, and the most successful websites, are all visual based.

Further Research

As top web designers, we don’t just take into account relevant data. We also do further research. This includes:

  • Checking out the competition- If you have a main competitor online, we will take a look at their style and design, as well as their content, to help find areas where you can take the lead. This can also help to improve your SERP rankings, especially if your website can be faster, with more informed content.
  • Knowing about the latest updates and SEO changes- Web design does have a role to play in Search Engine Optimisation (SEO) so to make sure that the website will perform well online, we always stay up to date with the latest changes and developments.
  • General Web Design Trends- While we prefer to be trend setters, rather than followers, researching the latest trends is still a good idea. However, it isn’t always a good idea to go headlong into the next big web design trend, so we keep an eye on design changes and developments, and see how these trends fit with overall “good practice”. We also consider how they will fit with your company branding.

Research and development for web design success

Once all of the research is out of the way, it’s time to develop. We take what we have learnt and apply this to our web design. We aim to create websites with:

  • Clear branding- Your website is a great way to show off your brand identity and will help your customers and users connect with, and recognise, your company in the future. This can be a great advantage, as long as their website experience is positive.
  • Personality- A website that is bland and boring does not stand out and does not attract attention. So we aim to be bold and make a statement, so that your company can really shine.
  • Performance ability- One of the most important aspects of any website, is the performance. Your website needs to perform well if your business is to be successful online. As a result, we optimize every web page, and every piece of content that is added to your website. This will result in:
    • a call to action button that stands out on every page
    • clear branding
    • optimal text size
    • good page loading times
    • optimised images and video content

As a result, you can expect your conversion ratio and sales to get a real boost.

In summary

When it comes to research and development for web design success, we are proven experts. Using data and research to influence web design choices is the best way to make sure that your website will perform well, while also look great. For more information, or to work with web design experts, contact us at Pumpkin Web Design Manchester today.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.