Written content in web design is essential for getting your message across, and delivering important information about your company, products or services. As such, it is important that this written content is easy to read and especially to scan or skim read, on all devices and screen sizes. This means special consideration needs to be paid to the type of typography, and the letter spacing. But what is the importance of correct typography spacing in web design?Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. And we work with companies and clients around Manchester, and the surrounding region, including Wigan and Southport, to provide stunning and effective web design solutions. As a result, we have produced this guide to everything you should know about typography spacing in web design.
What is the importance of correct typography spacing in web design?
The spacing of your letters, words, and even around paragraphs is an important concern when deciding on, and adding your typography to any website. There are a number of reasons why this is so important, and these include:
- Creating a positive reading experience- your potential customers and clients are highly unlikely to read all of your content, from one page to another. However, it’s essential that they read the details and the most important pieces of your content. The right typography, with the right spacing, can help make it easier for your website users to skim and scan your content, looking for the information they require. In fact, the right typography can help ensure that your website users have an overall positive reading experience which has the possibility of increasing your website sales, bookings and sign ups. You should make sure that your letters, words and paragraphs have enough space between when displayed on all devices and screen sizes.
- Visual appeal and design- typography spacing also has a role to play in the design and visual appeal of your website. Typography with spacing that is too narrow will not only be difficult to read, but it can make your website look poorly designed, which will reflect badly on your company. On the other hand, letters and words that have too much space between can appear disjointed, and be difficult to follow. Different fonts and typefaces will require different spaces, so be sure to experiment with your chosen font for the best possible results.
- Effective design for dark backgrounds- typography, and in particular letter spacing, can be even more important for websites with dark backgrounds. It is quite common to increase the size or width of the text on a dark background, to make sure that the text is legible, however, you also need to take into consideration the letter spacing too. Dark backgrounds can have the optical effect of making the letters too close together, so you may need larger spacing than you would consider for a pale or light background.
For more information or advice about professional web design and typography in web design, get in touch with the professionals today, here at Pumpkin Web Manchester.