Using abstract shapes for website backgrounds

web design manchester

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We provide, high quality, effective, web design solutions for local companies and businesses across Manchester, and the surrounding area, including Wigan and Southport. As a result, we have produced this guide to everything you should know about using abstract shapes for background design for websites.

What are abstract shape backgrounds?

This type of design style involves using shapes at random, or overlapping shapes, to create a point of visual interest. From Henri Matisse to Joan Miro abstract art has been incredibly effective and popular throughout the years. But why would you apply this art style to websites, and website backgrounds in particular?

What are the advantages of using abstract shapes for website backgrounds?

There are a number of advantages and benefits to choosing abstract shapes for website backgrounds. These advantages include:

  • Promoting company branding- using a background design involving abstract shapes is a great way to promote and build brand identity. There are a number of reasons for this. Firstly, for the abstract shapes and design you can use an art style and colour combinations that present previous company branding, including company colours. This allows the website to be tailored to your particular design style, increasing brand recognition in the long run. Secondly, the abstract shapes are something that can be applied to other areas of company branding, like email newsletters and social media to really reinforce the branded design.
  • Unique and unusual design- every website needs to be different from others available, but websites with similar styles and types of imagery can begin to look similar to each other. Not only does this make the website less visually interesting to the potential customers and clients, but it also means that the whole website experience will be less memorable. Using abstract shapes for the website background can be a straightforward way to present your website with a unique and unusual design. This will keep website users interested and motivated as they move through your website, by adding interesting visual detail that is completely unusual.
  • Eye catching and intriguing- by using abstract shapes for website backgrounds you can position the shapes at key points as the potential customers or clients scroll down the page. This eye-catching design choice is sure to draw attention to key features, which can help your website make a bigger impact, and ensure that your website users read and take in the important content, without skipping over it.
  • Different design options- there are a number of different and effective ways to apply abstract shapes to your website background including using overlapping shapes and designs, as well as combining multiple shapes or sticking to the same one. The shape size will also be a determining factor in your design. Ultimately, this gives you the freedom to choose and create something that suits your requirements, as well as the company branding.

For more information or advice about the right style of imagery for your website, or any other professional web design and marketing information get in touch with the experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.