Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We provide, high quality, effective, web design solutions for local companies and businesses across Manchester, and the surrounding area, including Wigan and Southport. As a result, we have produced this guide to everything you should know about the small website features that have the biggest visual design impact.
What are the small web design features with the biggest impact?
Making small changes to your web design can be a good way to refresh your website and make a change to your success online. But some features have a bigger impact than others. So, which web design features can you test and try out, to find the solution that is most successful, and effective, for your company? Well, there are several, including:
- Icon design
- The call to action button
- The above the fold feature
- The navigation bar
Website icons are used to replace words in certain areas, including the menu or navigation bar, and any headers and footers. From a phone symbol that allows potential customers and clients to get in touch right away, to map symbols that lead to an interactive map, the icon design needs to be a functional and practical choice, not just a visual design feature.
The call to action button
One size does not fit all when it comes to designing call to action buttons. From multiple choice call to action buttons, to single answers, there are a range of different types of button too. Choosing the right option will depend on your purpose, and you might find you use different methods across your website, with multiple options on a popup, but only one on your landing page, for example. But it’s the design of the call to action button that is something you should always experiment with. From rounded edges, to background colours and even the language you use, it will take a lot of tweaking to make sure your call to action button is evoking action from your audience.
The above the fold feature
Opting for a hero image is always a safe bet for your above the fold feature. But a video, a slider, or even an illustration or animation could be just as effective, if not more so. And choosing the option that will help grab the attention of your users, and increase conversions, can be a challenge. This is why experimenting can be a good idea, before settling on a final design. This will give you the opportunity to see how the different above the fold features perform.
The navigation bar
There are a range of design options for your navigation bar. From a static bar, to a slide out or hamburger menu, different navigation bars can have different impacts on the style and practicality of your website. Choose the method that performs well for your website.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.