Using black and white colours for your web design

Choosing a colour scheme for your new website can be a challenge. Not only do you need to consider your company branding, and the colours you are already using in your real world presence, but you also need to think about the audience. In fact, the right colour scheme is crucial for capturing attention, but also for creating a positive user experience, where the content is easy to read and scan through. Black and white colour schemes could be the perfect solution. But would they work for your company? And how should you use them? Well, here at Pumpkin Web Design Manchester, we are leading web design experts. We provide a variety of effective web design and web marketing services across Manchester and the North West, including Blackburn and Chorley. As a result, we have produced this guide to using black and white colours for your web design.

Why choose black and white?

With the entire colour spectrum to choose from, why choose black and white? Well, at the tail end of last year, from October onward, we saw a big rise in the popularity of using dark, rich backgrounds. From deep purples and blues, to greys and black itself, dark colours can make for a dramatic and stylish design choice. To further this, throughout 2019, it is predicted that this will change to mainly black and white designs. So how can use these two colours effectively?

Using black and white colours for your web design

To create a website colour scheme with black and white, you will have to put some serious thought into a range of factors. These include:

  • The amount of text on your page- on a black background, words even printed in white can be difficult to read because the darkness of the background pulls the eye away and can seem to engulf the letters. To counter this, you could increase the size of your font, increase the negative space between letters words and paragraphs, but also you should consider cutting out unnecessary words. A black and white design works best with a minimalist style.
  • The colour of the background- will you design something artistic and effective with the black and white colours? Or will you opt for a flat, block colour? Either way, you should experiment with different options before you make a choice. Some backgrounds with two colours, even black and white, can look overcrowded and chaotic, while some backgrounds with just one flat colour can be bland. So choose something that words for your brand, and shows off your brand personality.

Advantages of using black and white colours for your web design

So what kind of advantages could black and white web design bring? Well, there are several, including:

  • drawing attention to your content- because this type of colour combination is out of the ordinary, it is sure to catch the attention of your audience
  • brand personality- doing something unusual with your colour scheme can help to show off your brand personality and brand persona
  • stay on trend- as this type of web design is going to grow in popularity, your website will stay on trend and remain relevant this year.

For more information or advice, get in touch with the team today, here at Pumpkin web Design Manchester.