Benefits of contrast in split screen web design

Split screen design is a popular layout option for many websites. By dividing the screen into two distinct areas, that can be equal or unequal in weight, depending on your preference can be a striking and attractive design feature. An increasing numebr of designs are opting to use contrast as part of this layout option. But what are the benefits of this? And how can contrast be used effectively? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to everything you should consider when it comes to split screen web design and contrast.

How can contrast be used effectively in split screen web design?

Using contrast effectively across a split screen website can be easier than you might think. You could consider:

  • Contrasting content types- you could create contrast by using imagery and visuals on one side of the page, with text content on the other. This kind of contrast is visually subtle, but it can be very effective. Not only do your elements have their own space, but attention will be drawn to the text, because of the contrast.
  • Contrasting colours- one of the more obvious ways to create a visual division through split screen design is to use contrasting colours for each side. These can be subtle, i.e, changing from one shade to another of the same colour, through a colour gradient. Or you can create a bolder contrast with a strong colour change. Either way, this can be an effective way to separate each side of the split screen design. But you should be sure to ensure that the colours match your company branding, and are not too overpowering or off-putting for users.
  • Contrasting texture- texture can also be used to create a contrast. Using a textured background on side of the content can be useful for drawing attention. Texture is also a subtle detail, that is not quite as overwhelming as using colour to contrast each side.

What are the benefits of contrast in split screen web design?

Contrast can play an important role in split screen web design, bringing a range of benefits. These include:

  • Drawing attention- the human eye is generally effective at picking out small details and changes. So by using small changes to divide your page, you can have more control over the direction of the users attention. This means that your text may be more likely to be noticed and read, and your call to action button could be more successful for conversions.
  • Visually interesting– contrast keeps your web design visually interesting and intriguing. So when your website users load your website, they are instantly interested in what you have to offer, because of the contrasting split screen design.

For more information, or professional web design support, get in touch with the experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.