Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to everything you should know about using luminous colours in web design.
How to use luminous colours effectively in web design
Luminous colours appear to be glowing or neon. And while these may be more associated with real world signage, they can be applied effectively to your website. But how? Well, there are a number of ways to use these colours with positive effect, including:
- Combining these with dark design- with dark design growing in popularity, you can help your website stand out with luminous accent colour, illustrations or imagery. This could include outlining or defining content boxes, navigation bars or call to action buttons. The surrounding dark colours allow the luminosity to really stand out and capture the attention of your audience.
- Using luminous colours above the fold- above the fold space is one of the most valuable features of any website. This is what will load first, before the rest of your website, and so this needs to be appealing and interesting to your potential customers or clients, to keep them on your website. Using luminous designs, imagery or illustration can be the perfect solution.
- Using luminous colours for typography- typography design can also benefit from luminous colours. This could be the full colour of the text or font, or just used as an outline or accent colour, whichever option best suits your overall design scheme.
What are the advantages of using luminous colours in web design?
There are a number of advantages to using luminous colours in web design. These include:
- Drawing attention to imagery- imagery that uses luminous colours is sure to attract attention throughout your website. This can be a useful tool for breaking up the content visually, and directing attention in a way that best suits the aims of your website. For example, this could draw attention towards a call to action button, or simply onto the next piece of content.
- Unusual design- luminous colours are not often used in web design, unlike blues and pastel shades. This means that your website could really establish a brand identity, or a company persona, simply by choosing these bright, glowing colours, and applying them in the right way. It also means that potential customers or clients are more likely to remember your website, and this can increase your consumer retention, and the number of returning customers.
- Adding contemporary illustration- illustrated design features in web design are often associated with more dated web design. But this doesn’t have to be the case. In fact, if your illustration is looking a little dated, you could breathe new life into this by applying some luminous or neon shades. Or alternatively, create something new, just for your brand, that has a cutting edge visual effect.
For more information or for professional web design support, get in touch with the experts today, here at Pumpkin Web Design Manchester.