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Using visual hierarchy for product pages

Designing your product page correctly, to help generate user interest and to increase sales, is an important part of any eCommerce website. And using visual hierarchy for product pages could be the perfect solution. But what is visual hierarchy? And how can you use this effectively as part of your web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with companies in a range of industries, across Manchester and the surrounding region, including Wigan and Southport, to deliver high quality web design solutions that really get results. As a result, we have produced this guide to everything you should know about product pages and visual hierarchy.

What is visual hierarchy?

Visual hierarchy is a web design layout option that ranks the content in order of importance. This means that the most important content will be large and bold, at the top of the screen, while less important content may take up less space, and be further down as the website user scrolls. It is generally best practice to rank the content in order of importance to the user, and not to you as a company. This is because providing the content that is of most use and relevance to your website users, at the top of the page, will ultimately help to increase the user experience, and develop positive opinions of your company.

What are the advantages of using visual hierarchy for product pages?

There are a number of advantages to using visual hierarchy to display your product pages. These advantages include:

  • Guiding the potential customer to the call to action button- using a visual hierarchy system captures the users interest and enthusiasm immediately, and draws this attention to each of the next important parts of the web page. On a product page, images and visual content of the product are the most important feature, followed by the call to action button. As a result, you can use the images and visuals to direct attention to the call to action button, to increase conversions.
  • Emphasize most relevant or best selling products first- on an overall product page, with many products listed on the page for the user to choose from visual hierarchy can focus attention on some key products first. This can make it easier for your website users to find what they are looking for, which in turn increases the user experience and promotes more sales.
  • Generate interest and enthusiasm- By creating a product page with high quality, professional visual content, right at the top of the screen, showing off your product in the best light, you can help to generate user interest and enthusiasm about the product. And invoking this kind of emotional response is key to generating sales and increasing profits.

For more information, or for professional web design support, get in touch with the experts today, here at Pumpkin Web Design Manchester.