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Using neon colours in web design

When designing your website, you might be focused on grabbing the attention of your user, and making an intense visual statement. This can be done through a number of tried and tested techniques and options including large hero videos, images and sliding images. To create a more personal effect, you could instead opt for an illustrated or animated feature instead, which will then be individual and unique to your company, and brand. Whichever option you go for, you will also need to think about your choice of colour for this role. And what could be more bright or bold than neon? But can these be effective? And what should you consider when using neon colours in web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We create stunning web design solutions, for businesses and companies across the North West. This includes Southport and Wigan. As a result, we have produced this guide to everything you should consider about neon colour schemes in web design.

Using neon colours in web design

So, should neon colour schemes be used in web design? Well, if you want to, there is no reason why you shouldn’t. As long as you bear in mind these key considerations:

  • Choose neon accents- when it comes to neon colours, these are powerful, bright, bold and demanding. So choose only one neon colour, and use this to really emphasize features, as an accent colour, or as part of your illustrations or animations. If you use multiple neon colours, you could see a lot of colour clash, and your website could become unappealing or overwhelming for any of your potential customers.
  • Dark background- neon colours stand out in the dark. So why not use a dark background to allow your neon features to truly shine and stand out? This could be anything from dark blue, to dark purple, to simple black. remember to use a text colour that stands out from the dark background, and to also increase the size of the text, and the white-space around the text, to make sure your text is easy to read.
  • Dont use other effects- for neon to really stand out, it needs to be alone. So make sure you don’t combine the use of neon with any other styling effects or colour effects, as this will be too much, and the design will be too visually cluttered to really have an effect.
  • Avoid neon text- Most of the time neon text  can be a real nightmare to read. And this will just put your potential customers off, and drive them away. It can work on occasion with a bold display typeface, but should generally be avoided.
  • Check out neon imagery- Neon’s are not just for background highlights or accent colours. They can also be incredibly effective as part of your imagery too. You can create original imagery by editing a real life image, and use neon colours to bring it to life.  This can add a fun spark to the design as well.

For more information or advice, get in touch with the experts today, here at Pumpkin Web Design Manchester.