Using pastel pink in web design

Choosing the right colour for your website is an important consideration that can have a knock on effect on the success of your company online. This year, pastel colours are expected to be popular throughout web design, with Pantone releasing a large number of new pastel colours at the end of last year. Many of these are pastel pinks. But how can pastel pinks be used effectively in web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design and web marketing experts. We work with companies and businesses across the North West, from Southport to Wigan, to provide effective, and successful web design solutions. As a result, we have produced this guide to everything you should know about pastel pink colour schemes for websites.

What are the considerations for using pastel pink in web design?

There are a number of considerations to take into account when considering pink pastel shades for your web design. These include:

  • Background versus accent colour- for your website elements to stand out and grab the attention of your potential customers and clients, these need to have a strong amount of contrast. This is often created by creating outlines in an accent colour  In general, pastel pinks are more subtle, and as a result, they can be a better background colour, than an accent colour or a foreground colour. However, for dark design, with a dark background, a pastel pink can be an unusual and effective accent colour.
  • Colour combinations- websites typically use a combination of up to three colours for the whol website colour scheme. This will include a background colour, a secondary colour, and then an accent colour. If you plan to use pastel pink in your design, you will need to choose colurs that compliment and contrast with this. You could opt for two different shades of pastel pink, and a darker or brighter accent colour, or you could combine a range of different pastel colours. But whatever you choose, you should consider your company branding, and the intended effect.

What are the advantages of using pastel pink in web design?

There are a number of different advantages to using pastel pink tones in web design. These advantages and benefits include:

  • Creating a positive vibe- pastel pink colours have an effective way of lightening and uplifting your web design. In terms of psychology, most pastel colours are generally considered as calm and reassuring. This makes your website feel safe and welcoming for new customers, and it could promote more sales and sign ups. Choose the tone that best suits the aims and persona of your company.
  • Unusual visual style-pastel pink colours provide an unusual visual style, especially when compared to the rise in dark website background colours, and white or blue backgrounds. Opting for a colour that is out of the ordinary can help your website, and your company stand out and get noticed.

For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.