Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. And we work with companies and clients around Manchester, and the surrounding region, including Wigan and Southport, to provide stunning and effective web design solutions. As a result, we have produced this guide to everything you should know about using orange colours in web design.
What are the effective options for using orange in web design?
Orange is a colour with a number of usable shades that can be applied to any website in any sector or area of industry. Using this effectively can involve:
- Using an orange background colour – orange as a background colour on your website can be risky, but this can also be a risk with a big payout. orange shades that are bright, bold and colourful, can be too much for the background of your website, as the brightness can be a little overwhelming. However more subtle shades of orange, including pastel shades are even burnt orange can be a perfect compromise, creating something that is unique and compliments your company branding.
- Using an orange accent colour- if you need to use a bright or bold orange shade you may be better off using the orange as an accent colour and choosing a paler or plain background colour. This can even include a black or dark grey background, where the orange will contrast sharply, creating a stunning visual effect. This can even be applied to header and title typography to create a striking design.
- Using pastel orange colours- pastel orange colours are more soothing and gentle for any website, and can be much more suitable for a range of colour palettes and a variety of brand personas. Pastel colours in general are also very popular this year, so this can help your website look professional and up to date.
What are the important considerations for using orange in web design?
There are a number of key considerations it is essential to take into account when using bright colours such as orange in your website. These considerations include:
- The type of statement you want to make- any colour has psychological associations and connotations. As a result you need to be sure that orange is a colour that you want your company to be associated with. Orange is often associated with friendliness, openness and positivity. However, this is also a colour that is tied to some low budget brands such as EasyJet, and it might be difficult for companies with luxury items to shake this connotation.
- The overall visual effect – orange can be a bright bold colour, or it can be used in a burnt more subtle shade, depending on the style and design of your website overall, as well as your company branding. But the shade of orange you choose will need to fit with a cohesive overall design, so that your website has a professional finish which is not visually overwhelming or off-putting to your target audience.
For more information or professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.