For many brands and businesses, creating a killer landing page that grabs attention and shows consumers what you are about, is the most important aspect of web design. And while we don’t deny that your landing page is key, there are also other features that are essential too. For any ecommerce site, this will include the shopping cart icon and the checkout page. And the design of each of these is crucial to make sure that your potential customers actually go through with their purchase, instead of leaving your website. But how can you make sure your shopping cart design will be successful? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with companies in a range of industries, across Manchester and the surrounding region, including Wigan and Southport, to deliver high quality web design solutions that really get results. As a result, we have produced this guide to help you redesign your cart to boost your sales.
Redesign your cart to boost your sales
So, how can you make sure your shopping cart icon, and the checkout page itself is designed in a way that will increase sales? Well, it’s no easy feat. In fact, the average abandonment rate for online shopping carts is almost 70%. This can be very significant for small and medium sized businesses, as well as local businesses. So, to prevent this, you should consider:
- Choose the right icon- choose a trolley or cart icon instead of a basket, as these are more reliable and well recognised.
- Position the icon in the right place- be sure to position the shopping trolley or shopping cart icon in the top right of the screen. This is the most common place for the icon to be found, and it means that your users wont get lost or distracted, before completing the purchase.
- Counting icon- You can also make sure that the icon includes the number of items in the cart. This changes the appearance of the icons, so when your potential customers see it, they will remember that they were shopping.
- The colour of the icon- black or white is often a good choice for the colour of your shopping cart icon. Choose the option that creates the most contrast with your background, so that the icon will really stand out.
- Use a pop up to confirm that the item has been added- when users add an item to the basket, they like to know this has been processed. But they also don’t want the rest of their browsing experience to be interrupted. So to alert them to confirm the item has been added to the cart, a small, easily dismissable popup is a great option.
- Add the items and total to this popup- for some companies, success has been found by adding the number of items, and the running total, to the shopping cart popup. This is sometimes known as a mini cart, and it will usually have a call to action button to take the user straight through to the real checkout. This makes the shopping experience easier and more practical for the user, which means they are more likely to commit and purchase.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.