Using red backgrounds in web design

Red backgrounds in web design can be a bold design decision that can be highly effective for a wide range of companies and businesses. However, unfortunately some businesses think that red will be too bright or overwhelming for web design, when this doesn’t have to be the case at all. In fact, there are a number of effective options for using red backgrounds in web design to achieve highly effective results. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including  those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about red backgrounds in web design.

What are the considerations for using red backgrounds in web design?

To make sure that your red background really helps your web design and supports your company branding there are a number of design decisions to take into account. These include:

  • The shade of red
  • The colour and style of the typography
  • Company branding

Choosing the right shade of red for your website background

Red website backgrounds can be a wide range of shades and tones, so you don’t just need to choose a bright, vibrant red that might overpower your design. Instead there are effective shades ranging from pale and pastel shades of red to deep, rich and dark tones. As a result, you can choose the background colour that complements your web design style and creates enough contrast between the background and the typography and imagery. Of course, if a bright red shade would suit your design style, then this can be a bold and attention grabbing option.

Choosing the right style and colour of typography for a red website background

One of the most important considerations for any website background is the amount of contrast this generates for the typography. Its essential for any website that the text really stands out from the background so that the words and letters are easy to distinguish and easy to read. A red background can make text feel smaller so it’s important to make letters and font larger, and to ensure effective electrical spacing, to ensure these can be read with ease. At the same time, the font and text may need to be a particular colour to stand out from the red.

Combining red backgrounds with effective company branding

Finally, for any website background it’s important to consider the company branding. A website is a great way to establish your brand’s identity online and to advertise this to potential customers and clients. If red is a key part of your company colours then a red background can be a great base for your website. However if your company colours are different it can be important to also incorporate these brand colours in your web design too.

For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.