Using split screen design for your website

web design manchester

Effective web design is essential to your businesses success online. Every element and feature needs to be designed with practicality for your users in mind, as well as great visuals. For example, features like call to action buttons are crucial for making sales and signing up potential customers. But if these are not designed effectively, you might find they have no effect at all. One way to design your website, is to use split screen design. But what is this, and how can you use split screen design to get results? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the surrounding region to deliver high quality web design solutions that really get results. As a result, we have produced this guide using split screen design for your website.

Using split screen design for your website

Split screen in web design is all about dividing the visible part of the website, i.e. the screen, into two, or possibly more. The two sides need to effectively create a cohesive, visually stunning screen, that will interest and entice your audience to interact with your website. When this is not achieved, split screen web design can be very chaotic and unprofessional. As a result, you need to make sure your design is effective.

Effective split screen web design practices

To make sure your split screen web design really works, consider:

  • 50:50- Split screen designed to be 50:50 can be simple, but effective. Some companies have effectively inverted the colours on one side, to create the other. And this has a striking effect, connecting the two parts. You could also opt for a shared colour gradient, crossing from one side to another, to link the two different sides together.
  • Share text- instead of using a text element on each side of the split screen, you could instead overlay the text in the centre of both sides. This draws the users eye to both sides of the split screen, and can be visually very effective. The call to action could also be positioned like this too.
  • Asymmetry- Asymmetrical split screen design can be incredibly stunning. With one side slightly larger than the other, and elements inside that do not balance each other, asymmetry is bold and attractive. You could use a 3/4 split, with a bold image in the smaller side, and text on the larger other. Or you could use a zig-zag split to add a quirky touch which could be important for your company branding.
  • Illustration- illustrated features can work well on a split screen, especially if you are going for a more subtle split. Why not try 3/4 split with the largest part a stunning illustration, and the smaller part text content, with just a small illustration? This creates an interesting visual effect.
  • Practical- split screen web design can be practical for product pages and other content heavy pages. Consider a 50:50 split screen with an image on one side, and four smaller product images on the other. This looks more effective than an overwhelming list of contents. And it can also help your audience to browse more effectively too.

For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.