Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about using vertical above the fold imagery.
What is vertical imagery above the fold?
Vertical imagery above the fold is an alternative method of displaying imagery above the fold. With this design technique, the images are displayed in a vertical layout, instead of the more common wide, horizontal display.
What are the different options for using vertical above the fold imagery?
Using vertical imagery can be a great option for your above the fold web design. And there are a number of ways to use this design style effectively, to create the right visual design. These options include:
- Creating a split screen design- a vertical image above the fold allows the space to be created for an effective split screen design. This is a design style that can be very effective for companies in a variety of industries with the text and image content split across the screen. Fifty-fifty splits give equal weight to the text and the imagery, while 70-30 splits can be equally as effective.
- Using shorter vertical images- shorter vertical images will be short enough to be displayed whole on the above the fold screen, without the website user needing to scroll down the page. This is very effective when the entire image needs to be shown for full visual impact.
- Using longer vertical images- longer vertical images will require the potential customers or clients to scroll down to see the entire image at once. This can be used to give more visual content, and the second part of the image can even be used to surprise or reward website users.
What are the advantages of using vertical imagery above the fold?
Using vertical imagery above the fold can bring a number of advantages and benefits. These include:
- Grabbing attention– with wide, full screen horizontal imagery the most popular design style for the above the fold space, anything other than this is sure to grab attention. By using vertical layout images instead, you create something new and interesting for your website users and potential customers and clients. This creates intrigue and can help to keep the attention of your website users.
- Space for imagery and text content- with this design style you can position your imagery and your text content with plenty of negative space around each. This adds visual interest and draws focus to the text so that your potential customers or clients don’t miss the important information or messaging here.
For more information or professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.