Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about the shape of call to action buttons.
What are the most effective shape options for call to action buttons?
The shape of your call to action button is just one design choice that can help to draw attention, and also persuade users to click, and purchase or sign up. So, what are the shape choices when designing an effective call to action button? Well, there are several, including:
Call to action rectangular buttons
One of the most popular choices is to use a rectangular shape. This can be practical, as you can probably fit more text in a rectangular box, so you can then add more compelling or action focused phrases. And this is also a shape that can fit in well with the rest of your website, particularly when using flat design, or a grid layout.
Call to action rounded buttons
Rounded buttons are another popular choice. These take up the same space as rectangular buttons, but the edges are rounded. This is thought to draw the users attention into the box, and focus on the message there, because there are no outward pointing corners. Whether this is actually the case is up for debate, but if your rectangular buttons aren’t cutting it, simply rounding the corners might be a good experiment.
Call to action circular buttons
Circular buttons are less common but they can be just as effective. This is because the circle design may contrast with the rest of your website, especially if this is grid focused or makes use of rectangular elements. The additional contrast will draw more attention, and this means potentially an increase in sales or sign ups.
Call to action triangular buttons
Even less common are the triangular buttons, but they can be used effectively in some scenarios. A triangle can fit well with an illustrated or geometric themed website, as well as ultra-contemporary and abstract designs. This is because the triangular button will fit the theme but still stand out. However, you will need to be use only a short message, as a triangle is an impractical shape for text.
For more information or professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.