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Designing typography with visual consistency in web design

web design manchester

Typography in web design is essential for helping your website users, and potential customers and clients, understand what your company can offer. As a result, the way you design and create this typography needs to be perfect. And visual consistency is key. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to everything you should know about visual consistency and typography in web design.

What is visual consistency in web design?

Visual consistency refers to the consistent style of similar elements. These include:

  • icons
  • images
  • buttons
  • links
  • and typography

Elements in each of these categories should be designed in a similar:

  • style- if you’re going for an animated or illustrated theme, don’t then include non illustrated images too. This isn’t consistent.
  • size- the size of each similar element is important because otherwise your website will look miss-matched, and be less than professional
  • colour- colour can be a key indicator of category for your potential customers. So mixing up your colour schemes can be seriously confusing.

All of these considerations apply to the typography used throughout your web design.

Designing typography with visual consistency in web design

Typography in web design is all the different fonts you use, and how you present different textual features on a page. This includes:

  • headings
  • captions
  • paragraphs
  • quotes
  • call to action button text
  • links and buttons

So when thinking about visual consistency, you should consider:

  • the size of your headings- Some headings, such as the title, will generally be larger than others. And the size of the text is a good way for users to understand the most important piece of writing on the page. That’s why your headings should always be descriptive and informative. You should keep the size of your headings consistent across your website. If your landing page uses headings that decrease in size, to mirror importance, you need to maintain this across other pages, to be consistent.
  • The line spacing- line spacing, and space between words can help your text be easier to read. Once you set your line spacing to a particular size, you need to use this size consistently across your website. The same can be said for the space around the outside of each paragraph too.
  • Captions- captions for images tend to use smaller font than other text on the website. You might even decide to use a different colour, or style of text to accentuate the difference between captions and paragraph text. To be consistent, make sure you display every caption the same way.

For more information or advice about professional web design for your company or business, get in touch with the team today, here at Pumpkin Web Design Manchester.