Web design considerations for finance companies

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts, and we provide high quality, effective, web design solutions for a range of local companies and businesses across Manchester, and the surrounding area. This includes Blackburn and Stockport. As a result, we have produced this guide to everything you should know about creating an effective website for your finance company.

What are the most important web design considerations for finance companies?

From accountants to banks, to stocks, shares, and investment brokers, the finance market is wide and varied. Despite this, there are a number of key principles that unite all sides of this industry and this means that many of the important web design considerations are shared across the different areas. These considerations include:

  • The company or brand persona
  • Data and proof
  • Authenticity and reliability

Finance company persona and web design

As the digital face of your company, the web design is often one of the first things your potential new customers or clients will see in relation to your business. And as first impressions are so memorable, important, and consequential, it is essential that your finance company makes the right first impression within just a few seconds. This means presenting the perfect company persona or character through effective web design choices and designs. For any finance company in any area of the market, it is essential that the company persona reflects professionalism, reliability, honesty and trust. In fact, building consumer trust is what will be integral to securing the growth and future success of your company. In terms of web design this will be reflected through your imagery, typography, colour scheme, and overall design layout.

Data and proof for finance company web design 

Using data and proof to provide evidence of your success and achievements is essential for any finance company online. Not only can this set you apart from your competitors by showing exactly what you have achieved in the past, and will no doubt achieve again, but this also helps to increase consumer trust and show that you are a company worth trusting in. There are many ways you can incorporate this into your web design including adding client testimonials, and using large visual statistics to really grab attention and interest.

Authenticity and reliability for finance company web design

This is one of the most important factors for an effective website for any company within the finance market. It is essential that your potential customers and clients can really trust in your company, and to do so your website must reflect the reliability, accountability and authenticity of your business. This can be achieved in a number of ways through your web design, including by adding interactive maps to show where you are located, using client testimonial content to show what you have achieved, and also by adding images of your accreditation and qualifications. An about us section that is detailed and interesting can also be very useful for this purpose too.

For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.