Website illustration options for different industries

Illustrations in web design can help form consumer connections, illustrate a point or simply add visual interest and design to your website. But getting this right is important for the best possible results, and to do this you should consider your business industry. So what are the different website illustration options for different industries? Well, as Manchester’s leading web design team here at Pumpkin Web Design Manchester, we work with companies and businesses across the North West region, including Southport and Wigan to deliver high quality, effective and practical web design solutions. As a result, we have produced this guide to the different website illustration options that are effective for different industries. 

What are the most effective website illustration options for different industries?

There are a number of different options for adding illustration to any website for any business, in any industry sector. To make the maximum impact, your illustration should focus on forming a connection with the website users, or potential customers and clients. And for businesses in different industries, this will mean different design choices. So what are effective options for website illustration, for different industry areas? Well there are several including:

  • Geometric illustrations and designs
  • Illustrated humans or faces
  • Nature based illustrations

Geometric illustrations in web design

Abstract shapes and illustration that uses geometric patterns and shapes is incredibly popular across websites from all industries. This is because the shapes add visual interest and can help to successfully draw attention to a key area or point, without specifically illustrating the text. This is really important because often not all text content can be illustrated with a straightforward design, and geometric illustrations provide a more abstract option.

Illustrated humans or faces in web design

Another effective option for illustration in web design is to use illustrations of humans or faces.

For companies in financial sectors or industries, this use of illustration can help present your company as more trustworthy and reliable, instantly helping to build a relationship with your potential customers or clients. In fact, for some websites, this type of illustration can even be more effective than professional photography as you have more flexibility about what exactly you want to convey, in terms of expression, abstraction of the design (thought illustrations), and actions. 

For businesses in different industry areas, like travel and tourism for example, illustrations of people can allow your website users to be more imaginative, picturing themselves or their families on holiday.

Nature based illustrations in web design

Illustrations based on nature and plant life are incredibly popular across the board online right now. From companies that obviously have an important link to the natural world, to those that are promoting eco-friendly products and services, natural illustrations make a lot of sense. However, for companies in other industries it can be very beneficial to use nature based illustrations for background design and emphasis too.

For more information or advice about professional web design, get in touch with the professionals today, here at Pumpkin Web Manchester.