At this time of year, you will probably have noticed that most of the websites you use have had a seasonal, festive makeover. From small icons or illustrations decorating headings and page titles, to full size seasonal hero images, there are a number of ways to get on board with this trend. But is this worthwhile for just a dew short weeks of the year? And what are the advantages of using seasonal hero images? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to everything you should know about using seasonal hero images.
What are seasonal hero images?
Seasonal hero images generally replace the existing hero image, to show off a new deal or to highlight specific products and services in time for Christmas. Used in an above the fold position, this hero image is often the first thing that users will see when they load your website, and changing this to fit the season, is something that will help your company stay in line with the practices of major competitors.
In addition to using a whole new image or piece of content, the existing hero image can simply be altered to add a seasonal twist. This works well for some types of images, and some companies. But it is often more successful to create something new, as this can target key offers and deals.
What are the advantages of using seasonal hero images?
So, what are the benefits of using seasonal hero images at this time of year? Well, there are several, including:
- Grabbing attention- the key aim of any hero image is to grab attention. And a seasonal hero image will help you achieve this, particularly if you use this space to promote Christmas themed products or services.
- Meet user expectations- every website user has their own expectations and requirements when they access your website. At this time of year, many websites, including your competitors, will be using Christmas themed imagery and decoration, and as a result, this is what users come to also expect from your website too. As a result, changing or altering your hero image could lead to an increase in user satisfaction.
- Deals and offers- as the bulk of the above the fold content, the seasonal hero image can be used effectively to advertise the latest deals, or seasonal specific offers. Whether you sell products, or offer services, a seasonal deal is something that all of your users will appreciate, and benefit from. And using the hero image to achieve this means that your advertised product or service will get more attention, and more click throughs than before. This could then increase sales or sign ups.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.