Each year, Pantone releases a “colour of the year” which sets the design tone for the upcoming year ahead. In web design, this is frequently included as part of the triage colour scheme, and is even used for creating effective branded content. So what is the 2020 Pantone colour of the year? And how can this be used effectively in web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about the brand new colour of the year.
So, what is the 2020 Pantone colour of the year?
For 2020, the colour of the year has been revealed as classic blue. This is a rich, vibrant shade of blue that is associated with the psychological tenants of stability and reliability. This classic blue has been described as a color that “highlights our desire for a dependable and stable foundation.” However, as we enter into a whole new decade, this colour choice has come under scrutiny. Classic blue is a colour that is definitively associated with Facebook and national banks. Both of which have faced increased scrutiny, and a decrease in public opinion, over the past few years. Despite this, they remain as successful as ever, financially speaking. So perhaps this classic blue also alludes to hints of resilience too.
Using classic blue in web design
So, how can you make use of this colour for your web design? Should you rush to change your web design colour palette to include this classic blue? Well, this depends on your current website performance, and the necessity for change. If your company is thinking about re-branding, or re-designing the company website this new year, and new decade, classic blue is a colour option that most definitely deserves a seat at the table.
This can be used in multiple ways, including:
- Using classic blue in combination with other colours, including bright, contrasting neons, and modern palette colours- this can help create visual interest and contrast, which can be used to direct attention to key features.
- Combine this classic blue with black and white colour schemes to capture the interest of your website users and create a powerful visual effect.
- Use imagery and photography that makes use of classic blue as a dominant colour element. You can also consider using translucent colour overlays to add to the blue tone of your web-page.
- For any new images or branded projects, consider using classic blue as a feature or background colour. This can even be applied to social media marketing projects too.
- Use a lighter tone of the classic blue for websites were the rich, classic blue is just a little bit too much.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.