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Which web design features should you animate?

Social Media Manchester

Designing a website that really stands out and grabs attention can be a challenge. And using animation, and animated features, is a popular way to achieve an attention grabbing visual feature. But too much animation can be visually distracting, to the point where some users might leave your website altogether. On the other hand, animated features that barely move, might not attract any attention at all. Finding a happy balance can be a challenge, but it could be just the thing to boost your business. Knowing how to apply your animation, and where, is essential for web design success. But which web design features should you animate? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we work with companies and businesses across the region, from Blackburn and Stockport, to provide top quality web design solutions that really stand out. As a result, we have produced this guide to everything you should know to make your animation a success, including the specific features you should animate.

Which web design features should you animate?

With many web designers now focusing on minimalist web design, there are often less web design features on the screen at any one time. Minimalism is all about reducing the amount of visual clutter and distractions, to improve the user experience. And websites built with this in mind, will need to consider how animation could fit in with this design principle. Mainly, this will mean animated only one of the features on the screen at any point. This could include:

  • the call to action button
  • the heading
  • images

The call to action button

Every website relies on well performing call to action buttons to guide website users and potential customers through the purchasing or signing up journey. It’s this button that will take them directly to the product page, or purchasing page, for a particular product or service. So this means it needs to stand out. Subtle animation, such as a change of colour, or a bounce, when hovered over, can be a great way to just catch the eye of your website user, and improve your click through rate. Just remember that hover animations will not work on a mobile device.


Animated text in general is not fun. You don’t want your website to look like a school slide-show. But subtle animation that involves movement or colour fade can be a good way to attract attention back to the screen. Especially if your website user has been idle for a few moments. This can be enough to stop users leaving your website, and keep them engaged.

The images

Animating your images with colour overlays, or transition effects can be very helpful. These transform basic images into something that stands out, and can be a great way to breathe life into your web design.

For more information or advice, get in touch with Manchester’s leading web design professionals today, here at Pumpkin Web Design Manchester.