Creating an effective landing page that really grabs attention, and motivates your potential customers to sign up or purchase, is no easy task. Using call to action buttons is a tried and tested method to evoke action from your website users, but these need to be well designed and effectively positioned to be sure of securing the best possible results. And after that, you will need to decide what to write on the call to action button, and what type of language to use. But how important is the language on your call to action button? And how can your use of words effect your websites success? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the surrounding region to deliver high quality web design solutions that really get results. As a result, we have produced this guide to everything you should know about the language used on your call to action button.
How important is the language on your call to action button?
So, first of all, why is your choice of language so important? Well, the language you use needs to be able to:
- motivate users to actually click on the button
- tell users where the link will take them
- be positive about the outcome of following the link
With so many responsibilities, it’s clear that your choice of words, and your use of language, is vital for the success of your company online. After all, while the design and colour of the call to action button will attract attention, its the key phrase written on the button that will actually call your users to take action, and proceed with the signing up or purchasing process.
So, what kind of language should you use?
Choosing the right words for your call to action button is important. So what kind of phrases and language should you use? Well, there are three things to include:
- Positivity- you need your website users to feel positive about clicking the button and choosing your company. So you need to make sure your language is positive, as well as motivating, to secure each conversion.
- Clarity- your users need to know what the button is for. So use language that makes what they are agreeing to clear and transparent. Anything else is immoral.
- Action- you need to compel your users to act now. Not later. So use language that conveys this. Phrases like “buy it now” or “sign up today” can be very helpful as the words now and today create a sense of urgency, and your users wont want to miss out.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.