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Creating contrast on your landing page

website for carpet retailer

Designing a website that grabs attention, and provides the practical support that your customers need is a great way to promote your company, and grow your business online. This involves finding the perfect balance between the practical aspects, and the visual, blending images and text, colours and functional buttons. But one visual technique that doesn’t get deserved credit is contrast. Contrast can be a great addition to any website, and is also very useful. But what are the advantages of contrast? And how can you use contrast to full effect? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the surrounding region to deliver high quality web design solutions that really get results. As a result, we have produced this guide to creating contrast on your landing page.

What are the advantages of contrast in web design?

So, why should you think about using contrast in web design? Well, contrast is simply a visual tool used to make one element or feature stand out from the other, by using the rule of opposites. This is most notable with contrasting colours, where one colour is chosen from one side of the spectrum, and paired with the opposing colour. However, in web design contrast covers a wider range of basis. And there are many advantages to using contrast to create a desired effect. These include:

  • Grabbing attention- you need web design features to stand out, and your audience to pay attention. Contrast can be very effective for this
  • Creating something different- contrast allows you to step out from flat design and experiment with texture and shading to create features that contrast with each other.

Creating contrast on your landing page

So, how can you create contrast on your landing page? Well, there are a number of ways, including:

  • Using contrasting colours for key features- call to action buttons and headings need to stand out from the page. One way to achieve this is by using contrasting colours to really draw attention, creating a focal point. On your landing page, you should consider applying this above the fold, to make the most out of this feature.
  • Using contrasting shapes for layout elements- if you have a point, a picture or a quote and you want to make sure it is noticed, use a contrasting shape. For example, in the grid layout, you can put this feature in a circle box, instead of a square, and it will automatically draw attention, as the human eye seeks out small differences.
  • Using texture- texture for background elements, headings or even textured images can be very effective. You should only choose one type of texture to use though, and then stick to this. Contrasting areas of texture, with areas without. Rather than two textures together. Texture is a simple, subtle way of adding contrast, but it is still very effective.

For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.