Here at Pumpkin Web Design Manchester, we build websites specifically tailored to the requirements of companies and businesses across Manchester and the North West, including Blackburn and Chorley. We provide the perfect web design solutions for clients in all areas of business and industry. As a result, we have produced this guide to everything you should know about the features of effective visual brand design.
What are the top 3 steps for effective visual brand design?
Creating a website that effectively defines your company branding, identity and persona is essential for building brand recognition and building trust. This can be achieved through 3 different steps. These include:
- Branded imagery
- Brand colours
- Unique typography
Branded imagery in web design
Branded imagery is a great option for any website. This involves editing imagery, or using imagery in such a way that this can be tied to your brand or company. Overlays and photo editing tools can be used to give any professional image a branded effect, and this can help your imagery stand out, especially above the fold. However, when using this design technique it is important to not overuse the design effects as this can lower the quality of the imagery, or add too much visual information to the imagery, which can be overwhelming for your potential customers or clients.
Branded colours in web design
Your company colours are those that are used in your physical store or commercial premises, your logo and your branded documentation and packaging. These colours should be used effectively for your website, to really show that your website is part of your company. This should include using a background colour, which can be one of your company colours, or can be a more plain colour to create a good backdrop. A secondary colour and an accent colour in your company colours should be used too. These should be used to attract attention to key features and add visual interest to your design. These colours help to make your website instantly recognizable and shows that your website is trustworthy and professional.
Unique typography in web design
The third step to a website with an effective visual brand design is the use of unique typography for headers and above the fold text. This is typography that is designed just for your website, and will be completely unique to your company. As such, you can design and develop a typography style that compliments your website branding and your company identity. For quirky and fun brands, calligraphy style typography can be a great option, while sans serif fonts can be more effective for more serious companies.
For professional web design and support, get in touch with the experts today, here at Pumpkin Web Design Manchester