Advantages of wishlist options for eCommerce websites

Here at Pumpkin Web Design Manchester, we build websites specifically tailored to the requirements of companies and businesses across Manchester and the North West, including Blackburn and Chorley. We provide the perfect web design solutions for clients in all areas of business and industry. As a result, we have produced this guide to everything you should know about including a wishlist on your website.

What is a wishlist?

A wishlist for a website that sells products online is a list for website users to store products that they are interested in. This is something that they can share with others to purchase gifts for a special occasion, or just something they can refer back to themselves. 

What are the advantages of wishlist options for eCommerce websites?

There are a number of advantages and benefits to adding wishlist options to your eCommerce website. These advantages include:

  • Reducing cart abandonment
  • Improving the user experience
  • Increasing email marketing list

Wishlist options can reduce cart abandonment

Cart abandonment has long been an issue for companies and businesses. On some systems when an item is placed in the cart, this reduces the amount of stocks available automatically. Unfortunately then, if your website users leave the cart with items in, these items may appear unavailable for other customers and you can lose out on sales. Customers may abandon their cart for a number of reasons, including a confusing or poor checkout process. However, in some instances, customers will load the cart with all the items that they want, with the intention of returning to this, and choosing several items (not all) at a later point. This is because it is easy for them to count up the total and decide between different products, without needing to go back through the product pages. Adding a wishlist option allows your website users to store these items in a separate palace, without damaging your sales. 

Wishlist options improve the user experience

Wishlist options allow the potential customer to find items they want immediately, and purchase them at a time that is suitable. This convenience means that people are more likely to come back to your website because of the improved experience. This also allows the website user to compare and research items they are interested in before purchasing.

Adding a wishlist can increase the email marketing list

In order to see the wishlist, and have this load and sync across devices at all times, your potential customers will need to sign up and create an account. As long as they don’t opt out of email marketing, you can secure a larger base for your email newsletters and offers, which can help bring people back to your website, time and again.

For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.