4 design features for above the fold content

Here at Pumpkin Web Design Manchester, we build websites specifically tailored to the requirements of companies and businesses across Manchester and the North West, including Blackburn and Chorley. We provide the perfect web design solutions for clients in all areas of business and industry. As a result, we have produced this guide to everything you should know the only four design features you need to include above the fold.

What are the most important design features for above the fold content?

When creating a website it is easy to cram the space with as much information as possible. This is especially true above the fold, where companies feel that offering a lot of features will attract more attention. Unfortunately, this isn’t the case. And many websites with cluttered above the fold content are starting to lose out, as minimal design trends are more readily embraced. In fact, there are only four features that you need to include above the fold, and sticking to these can be a great way to streamline your content both visually and in terms of information. These four design features include:

  • Background imagery
  • Typography
  • Call to action
  • Header area

Background imagery above the fold

Whether you opt for a high quality, professional photograph that is relevant to your company or business, or you opt for imagery that is illustrated or animated, the background imagery will bean important factor above th fold. This sts hte backdrop and the tone for the content, and needs to attract attention immediately.

Typography above the fold

Above the fold the typography should be limited to the headline, or just a sentence or two. Not only does this pique the interest of website users and potential customers and clients, but it also keeps the visual load to a minimum. As such, the typography above the fold is generally the only space that you can be creative with font types. Choose something that represents your brand identity and persona, but don’t forget that this needs to be easy to read, at a glance, on all screen sizes and devices.

Call to action above the fold

If you want website users to sign up, make a booking, or make a purchase, give them the option immediately. Call to action buttons above the old are a great way to get to the point, and ensure that people in a hurry can get to where they want immediately, without even needing to use the navigation bar. This improves the user experience while also increasing the click through ratio. This can ultimately increase sales and sign ups.

Header area content above the fold

The final feature that should be included above the fold is a header area. This should run a cross the top of the screen and it can even be transparent so that it looks like part of the background. alternatively, it can have a contrasting or accent colour to draw more attention. In this header you should include your company logo and a contact phone number, or phone icon, for instant contact with your company. There are other features you can add to a header, like a search icon, but for a streamlined design it can help to keep this to a minimum.

For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.