For many companies and businesses, aiming to capture the interest and attention of potential customers, and increase sales or sign ups, through professional web design, is essential. But one design tool that is often underused or forgotten about, is the use of human faces. So why is this such an important consideration and what are the advantages of human faces in web design? Well, here at Pumpkin Web Design Manchester, we build websites specifically tailored to the requirements of companies and businesses across Manchester and the North West, including Blackburn and Chorley. We provide the perfect web design solutions for clients in all areas of business and industry. As a result, we have produced this guide to everything you should know about using imagery of real people, specifically faces, to help achieve online success.
Using human faces in web design
Using images of real people in web design can be a great option for your above the fold content, or your general imagery. As humans, we always respond positively to the faces of others, and this can in turn lead to a positive response to your company or brand. This can be used to:
- Grab attention above the fold- its important to capture the interest of the user immediately, as the website loads. Human faces can help you achieve this aim, as it intrigues your potential customers and helps to form a connection.
- Direct user attention to a specific area- if the human in your image is looking in a specific direction, or pointing in a direction, it is likely that your users attention will be directed that way too. This can help increase call to action conversions, and help direct users through the purchasing or signing up process.
What are the advantages of human faces in web design?
Not only is it incredibly useful to apply human imagery to your website, but it can also bring a number of specific advantages. These include:
- Building trust- as humans we are more likely to respond positively to something online, if we are aware of the people behind this. So for About Us pages, using real images of your staff and your team can really help to build a positive, trust filled relationship with your potential clients or customers. Your website users will form an opinion of you, and your company as a whole, within just a few seconds of viewing an image, and this can be incredibly useful for industries where trust is essential.
- Create an emotional response- facial expressions are often universally understood, across a range of cultural and language barriers. Expressions such as crying, smiling or even worrying are a great way to generate an empathetic response from your potential customers, to help form a deeper connection.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.