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Advantages of professional photography in web design

Imagery is one of the most important design aspects of any website. Not only are visual images easier to process than text based content, but these also grab attention and help to promote your company branding and style too. But the type of imagery you choose can have a big impact on the quality of your website, and even the number of sales and sign ups your website achieves. Choosing professional photography can be the best option. But what are the advantages of professional photography in web design? And what kind of difference can this make to your website? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work across the North West, including Blackburn and Chorley, to provide top quality, effective web design solutions. As a result, we have produced this guide to everything you should know about professional photography in web design.

What are the advantages of professional photography in web design?

For any website, in any industry, the imagery and photography you choose can have a big influence on the overall design, and impact of your website. Using high quality, professional photography can bring a range of advantages and benefits to not only your website, but your company or business image as a whole. These advantages include:

  • Making your website unique- without professional imagery, you will probably need to rely on stock photos and images. And while these are generally of a professional quality, they are also widely used. So your website could look the same as a competitor. This makes it more difficult to establish a company identity, and to build a lasting and effective relationship with your website users.
  • Support your branding- by hiring a professional photographer, you can create unique, high quality website imagery and photography that really captures your company branding. Whether you want something fun and quirky, or serious and solemn, professional photography can capture this perfectly, much more effectively than DIY images or stock images ever could.
  • Creating a professional image- If you don’t opt for professional photography, and you don’t want the “sameness” that comes from stock photography, your only option will be a DIY approach. However, these images are likely to be much lower in quality and as a result, will look unprofessional. In contrast, professional photography will always create high quality, high standard imagery that can be used effectively at a range of sizes, without graining or loss of quality. And in turn, this helps define your company as professional, trustworthy and reliable.
  • Optimized for the web- the photography used on your website doesn’t just influence the presentation of your website or company, it can also have practical and functional effects too. For example, images that are too large can have a negative impact on the loading time of your website, making this take longer than your potential customers or clients are willing to wait, consequently increasing your website bounce rate. Working with a professional photography team means that these images can be fully optimized for your website, and responsive web design, for the best possible visual results.

For more information or advice, get in touch with the professionals today, here at Pumpkin Web Design Manchester.