Can online booking improve your business?

web design in Manchester

Any business that takes bookings for services should consider adding online booking to the company website. From hair salons, to hotels and aesthetic treatment providers, an online booking option for website users, and potential customers and clients can be a very effective option. But how can online booking improve your business? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work across Manchester and the North West, including Blackburn and Chorley to provide the perfect web design solutions tailored to your businesses requirements.  And this is our guide to everything you should know about using online booking to boost your business.

How can online booking improve your business?

Online booking can help to improve your business in a number of different ways. These include:

  • Improving the user experience- if your potential clients are able to book online, instead of making a booking over the phone, they will be impressed with the simplicity of the service, and be more inclined to initiate the booking process. This is because online booking can:
    • be completed at any time of the day or night which is more convenient for your potential clients
    • allow potential clients to check current availability so that they can cross reference this with their schedules
    • meet the user expectations increasing their opinion of your company on the whole and helping to build consumer trust.
  • Automated service– an online booking system can be fully automated which will free up your staff to do other things. This system should show availability, allow your website users to make a booking for a day and time slot, and to reserve this booking online. The system should then send an automatic email to the potential client to log this. The reservation can then be checked over by a member of staff at a more convenient time, to ensure that everything is right and no mistakes have been made. Because online bookings can be taken at any time 24 hours a day, this means that your business won’t miss out on clients who would otherwise need to wait before making contact.
  • Increase the number of bookings- using an online booking system can actually increase the number of bookings your business may take. This is because:
    • Online booking is a 24/7 option available for any client at any time. This means that you can secure bookings from impulsive website users who may have otherwise changed their mind about the service, or found a different company.
    • Online booking builds trust in your company as it shows that your website is professional and up to date. This reflects well on your company on the whole as well as the quality of your services.
    • Online booking can allow consumers to see all of the time and date slots that are open, allowing them to make a more convenient appointment time.

For more information, or for professional web design support, get in touch with the professionals today, here at Pumpkin Web Design Manchester.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.