Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about UX design for increasing consumer confidence.
What is UX design?
UX design is a way of designing a website with the User Experience (UX) at the centre of all design decisions. From the layout and and the button design, to the typography and the imagery, the users requirements determine the design outcome. But what do users require from a website? Well, there are several things most consumers are looking for, and these include:
- Clear and concise messaging- website users need to find what they are looking for quickly and easily. The way you structure content, with subheadings and lists, and the way that pages are categorized from the navigation bar can make this much easier.
- Easy to read content- potential customers and clients need to be able to read product or service information to know exactly what they are buying. But you also need them to read the other pieces of content that outline your company goals and help to build trust. As a result, using the correct typography style is essential, to ensure that the content is easy to read.
- Professional, high quality visual content- imagery helps users make split second decisions about your products or services and these can even be the deciding factor for some of your consumers or clients. Positioning quality imagery effectively, and choosing images that best reflect your product or services can help users visualize and this makes it easier to make a decision.
- Contact information visibility- when shopping online or booking services online, people need to be able to link your website to a real location, or to confirm that they can speak with a member of your team, and not an automated service. Contact information can help meet this user requirement, improving the UX and helping to build consumer confidence.
So, how can UX design increase customer confidence?
UX design can be a fantastic method for increasing consumer confidence, and ultimately increasing sales and sign ups. But how? Well, there are a number of ways that a high quality UX design can boost confidence in your company, products or services, and these include:
- Building trust- a website with a good UX design will hep to build consumer trust. This is because this style of website shows that the company is relevant and up to date with the latest website trends and developments, while also including key trust building features like customer reviews and an “About us” page. All of this can play a role in promoting consumer confidence, and boosting sales or sign ups.
- Professional quality- your website is a representation of your company online, and may be the only connection or link to your company that consumers have. As a result, when this is designed with UX in mind for a flawless experience, it presents your company in the best possible light, and increases confidence in your products and services overall.
For more information or for professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.