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Why should you use texture in web design?

Web design is all about balancing and blending different design schools to produce something that looks stunning, and is practical, for web content. As a result, trends and patterns develop and change over time. And it is important to keep up with these developments to help your website, and your company, look great online. That’s what we can help with here at Pumpkin Web Design Manchester. We work with companies and business around the North West and across the region, from Southport to Wigan, to provide web design solutions that deliver results. And this includes using textured elements. But what are textured elements? And why would you use texture in web design? Well, this is our guide to everything you should know about web design and texture.

Why should you use texture in web design?

Texture in web design is the application of imagery that is designed to look three dimensional. Shadows and highlights are used to create a sense of depth, and this can help parts of a website look like they can be touched. The overall result of textured imagery, should be an image that looks like it has a real, physical texture.

So why is this useful in web design? Well, here are some top reasons to use texture in web design:

  • Focus user attention
  • Increase visual intrigue above the fold
  • Create clear content boundaries

Focus user attention to an element

Using a textured background to an element can be more effective than whitespace at directing users attention to this. The 3D effect of the background makes the element really stand out, and be noticed. This is because the textured background separates the element from the rest of the page, and makes it much more noticeable. So when users are scrolling through your landing page, the element will really jump out at them and make them pay attention. This can be useful for either a image, or a text based element. And even a call to action button.

Increase visual intrigue above the fold

Using a textured image in your above the fold content can really help to entice users to stay on your website, and intrigue them to find out more. This usually involves pairing a textured background, with unique typography for the header. And the effect can be very successful. Even more so when you consider the market is saturated with hero images. And this would make your website look different and interesting. However, you should be careful to ensure that your unique typography stands out from the textured background, with enough contrast. And that it is easily readable on a range of devices and screen sizes.

Create clear content boundaries

Texture can also be used to divide content, and split up your website. This use of texture is more subtle, but because the background is textured, it provides more visual interest to your website users. Which means that they are more likely to continue scrolling your website, between content pieces. More time on your website, means more opportunity for sales and sign ups. So texture could really help to grow your business.

For more information or for professional web design support, get in touch with the professionals today, here at Pumpkin Web Design Manchester.