For any company or business website, performance is key. And this is often measured by evaluating different metrics to find out how your website users and potential customers are interacting with your website, and predicting user patterns. But different websites are built with different aims in mind, and this means that not all metrics will be useful for your company to grow and expand. Instead, you will need to choose the right metrics, related to your goal. So which web design metrics are relevant to your aims? And how can you choose which web design metrics to consider? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the surrounding region to deliver high quality web design solutions that really get results. As a result, we have produced this guide to the web design metrics to consider for different web design aims.
Metrics to help improve web design
Different aims and goals for your website can be measured and evaluated using a range of collected data and analytics. Different pieces of data will be useful to evaluate your websites performance against particular goals. This could include:
- Metrics for marketing – if you’re goal is to bring more traffic to your website using ads or marketing, there are a number of metrics you should focus on.
- Metrics for purchases- if your company website aims to sell items online, you will need to look at a particular set of metrics.
Metrics for marketing
To make sure that your advertising is money well spent, and that it works well with your website and branding, there are some metrics you can measure, including:
- Referral traffic: By looking at the amount of traffic coming from different sources, you can establish how many people are directed to your website from social media, marketing emails, or advertisements on other sites. This can help you plan successful and effective marketing in the right areas, to drive more traffic to your website.
- Funnel Abandonment: This is where the marketing metrics relate to web design specifically. Using these metrics, you can highlight the actions of people abandoning their journey. Once you know which page or process is causing your website visitors to leave, you can tweak your web design to suit, and increase sales or sign ups.
Metrics for purchases
If your website is designed for eCommerce, selling a range of products or items, there are specific metrics that can help:
- Bounce Rate: How many people leave your site after just one page? If this number is high, you should rethink your website design and content to encourage visitors to stick around.
- Functional tool use: If you can measure metrics about the functional tools that users interact with on your website, you can establish any links between these and loss of cart abandonment. For example, if your zoom function doesn’t work, people will be less likely to trust your products. In this way, metrics can be used to evaluate the performance of interactive elements on product pages, and to make changes where necessary.
- Cart abandonment: if your customers are abandoning their shopping carts, and this rate is high, you know that changes will be crucial to ensure success in the long run.
For more information or for professional web design support, contact the experts today, here at Pumpkin Web Design Manchester.